An NLP coach uses Neuro-Linguistic Programming (NLP) techniques to help you change automatic patterns — emotional reactions, limiting beliefs, habitual responses — that conscious effort alone hasn’t been able to shift. Rather than focusing only on goals and accountability, NLP coaching works directly with the fast, intuitive part of your experience where these patterns actually live.In a typical session, I guide you through structured processes like Core Transformation, Metaphors of Movement, the Wholeness Work or classical NLP processes. Many of these processes were developed by my parents Steve Andreas and Connirae Andreas, pioneers in the fields of NLP and personal growth. These methods access your automatic experience — the layer that operates without conscious effort — and help it reorganize naturally. Most clients notice that the changes feel effortless, because the shift happens at the level where the pattern originates rather than where you’ve been trying to override it.I’ve guided over 1,000 people through this work since 2009, and the most common thing clients tell me is some version of: “I didn’t have to force anything — it just changed.” That’s the difference between working at the level of conscious effort and working at the level of automatic experience.

NLP coaching and therapy serve different purposes and operate under different frameworks. Therapy typically focuses on diagnosing and addressing mental health conditions within a clinical model. NLP coaching focuses on changing specific automatic patterns — emotional reactions, limiting beliefs, habitual responses — using structured change processes rather than ongoing talk-based exploration.The practical differences show up quickly. Where many traditional approaches help you understand why a pattern exists, NLP coaching works to shift the pattern itself at the level of automatic experience. Clients frequently tell me they spent years gaining insight into their patterns through therapy — and that understanding was valuable — but the pattern persisted until they worked with it at a different level.NLP coaching is not a replacement for medical care. I’m a coach, not a licensed therapist or psychiatrist. What I offer is a different kind of work — one that often complements therapy well, especially for people who understand their patterns clearly but haven’t been able to shift them through insight or willpower alone

Core Transformation is a 10-step guided process developed by my mother Connirae Andreas that follows a limitation — an unwanted emotional reaction, belief, or habit — all the way to its source. What people consistently discover is that even their most difficult patterns are driven by a part of them seeking a profoundly positive state of being, like peace, love, wholeness, or a fundamental sense of ok-ness.The process doesn’t try to eliminate or override your limitations. Instead, we discover the unconscious part of you creating each unwanted pattern, and welcome that part. Then we follow the chain of what each part of you actually wants at a deeper and deeper level, step by step, until you reach what we call a Core State — a deep experience of being, peace, love, oneness, or presence. When that Core State becomes available, the limitation that brought you to it naturally reorganizes without effort.Core Transformation has been examined in three published research studies, including two randomized controlled trials. These trials show significant positive changes with a wide range of issues after only 1-2 Core Transformation sessions. I use Core Transformation in the majority of my coaching sessions. Together with my aunt Tamara Andreas, I co-designed and co-teach the Core Transformation Coach Certification that trains other practitioners in this method.

Most clients experience noticeable positive shifts within one to three sessions. Some patterns can make significant progress or even fully resolve in that time, such as phobias/fears, performance anxiety, insomnia, stress, inner criticism, resistance to healthy habits, or a single recurring emotional reaction like anger, grief, guilt, or shame. Deeper or more layered patterns — long-standing relationship dynamics, identity-level beliefs, generalized anxiety, complex career blocks — may benefit from six to twelve sessions to fully resolve.The timeline depends on what you’re working with and how many layers are involved. A straightforward phobia or fear often shifts in a single session. A pattern that shows up across multiple areas of your life — relationships, work, self-image — may have several connected layers that each need attention. Even in those cases, clients usually notice meaningful change well before the work is complete.This is substantially faster than most people expect, especially compared to traditional coaching or talk-based approaches that often extend over years focusing on the same issue. The reason is structural: NLP processes work directly with automatic experience rather than building understanding incrementally through conversation. This doesn’t mean I only work with clients through short engagements. I work with many clients for 6 months to multiple years, because when long-lasting results can happen quickly, many people realize they want the compounding benefits of bringing new areas of their lives to transform.

Yes. I work with clients worldwide via Zoom, and the results are equivalent to in-person sessions (in fact, the 2026 Core Transformation research study was carried out purely over Zoom). NLP coaching processes are primarily internal — they work with your attention, your inner imagery, your felt sense of experience — so they translate seamlessly to video sessions.My clients include people in Europe, Asia, the Middle East, Africa, Australia/New Zealand, and North and South America. The work requires a stable internet connection, a private space where you won’t be interrupted, and about 90 minutes per session. That’s it. No special equipment, no in-person requirements.I’m based in Boulder, Colorado. The vast majority of my sessions are virtual, and they have been for years. The shift to online coaching isn’t a compromise — it’s an expansion that lets you access this work from wherever you are, saving you time and travel expense.

NLP coaching rates vary widely across the industry, depending on the coach’s experience, training, and specialization. Someone with 15 plus years of extensive client experience, advanced training, and published research generally charges $300-$600+ per hour.Rather than comparing hourly rates, consider the total investment against the timeline to results. Many clients arrive after thousands of dollars invested and years of weekly therapy or coaching that produced insight but not lasting change. When a pattern shifts in three to six NLP sessions that didn’t budge in years of other approaches, you want to look at the total cost of the change you’re seeking, not the per-session rate.I offer a completely free 80-minute Core Transformation training as a starting point to this work — not a sales pitch, but an actual guided experience of the process. It gives you a real sense of how this work operates before you invest anything. From there, if you’re ready to invest in your transformation, we can meet for a free discovery call to explore if we’re a good fit, and what a coaching engagement would look like for your specific situation.

The field of NLP is unregulated, so there is a wide range of what people mean when they say “NLP.” NLP covers a broad range of personal change methods. The published research on NLP is somewhat thin, and some of what does exist focuses on a few tiny theoretical aspects of NLP that were taught in the early days and are not a factor in the work I do with clients.For example RTM (Reconsolidation of Traumatic Memories) is a highly effective, research-backed method for resolving PTSD. RTM systematizes the NLP phobia/trauma technique known as the visual kinesthetic dissociation process into a standardized protocol suitable for clinical research. My father Steve Andreas helped Frank Bourke formalize the procedure into a clear, repeatable protocol.Core Transformation, another systematized process developed out of NLP principles by my mother Connirae Andreas, also has compelling peer-reviewed evidence. Three published studies, including two randomized controlled trials with large sample sizes, have shown significant improvements across all outcome measures after only 1-2 Core Transformation sessions. The 2026 study, analyzed by an independent researcher, shows the effectiveness of Core Transformation coaches taught by myself and my aunt Tamara Andreas in our Core Transformation Coach Certification program.No honest NLP practitioner should claim that NLP is “scientifically proven” as a blanket statement. Core Transformation and the RTM process are both evidence-based, most other NLP change processes have not been researched, and a few specific early NLP ideas have been disproven. Beyond formal research backing, I draw on over fifteen years experience having coached 1,000+ individuals and trained another 1,500+ people.